The most terrifying woman in British business is here to save your incompetent sales team.
Season 1 • Episode 1
LatestIn the first episode, Badger goes to work at Redseven, a Stag and Hen weekend party planning operator based in Brighton. Red Seven get one thousand leads a week but are only converting 12% into deals. Badger focussed on new members of the sales team and highlighted a knowledge gap with those new members, set "apprentice" like tasks to improve their confidence and created low strategy competitions to test the productivity. Sales generated by the new members increased by 21% in her two week stay.
Ex-Apprentice star Ruth Badger troubleshoots struggling companies and turns around their sales team.
Acting
Ruth's unblinking death stare — genuinely Oscar-worthy in the reality genre.
Production
Gritty Northern offices captured in their fluorescent-lit tragedy.
Trivia, insights & behind the scenes
Part of a bizarre 2000s UK trend of 'tough love' business shows where The Apprentice rejects became folk heroes. Ruth's catchphrase 'I'm not here to make friends' predated every Love Island contestant.
Ruth reportedly turned down the 2007 Apprentice spin-off to do this instead, claiming she wanted 'real businesses, not Sugar's games.'
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