The competition starts at The Shoes, Durham, where landlord Billy Gowland and partner Debbie Nelson hope their footwear-themed pub B&B is the right fit for their guests. When challenged to create a unique piece of shoe art, Annie Larner and James Moffat from Biggin Hall Hotel in Derbyshire show their secret artistic streaks. Charles and Lisa Hooper, owners of glamp-site Forest Garden Shovelstrode in East Grinstead, have some honest advice after swapping ethnic yurts for budget rooms. Over dinner mother and son team, Fiona and James Milligan from the Derby Manor Hotel and Restaurant in Bournemouth, are confused by Annie and James' eccentric conversation. But come feedback there's a surprise in store when one of the couples decides that The Shoes don't fit!
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