24 minSeason 1 • Episode 50
LatestGo! Princess PreCure is set in a boarding junior high school, named Noble Academy. The protagonist Haruka Haruno is a 13-year-old first-year student. Her big dream is to be a princess someday because she admired a princess in the picture book she has kept since her childhood. One day, she transforms into Cure Flora with the "Dress Up Key" which Prince Kanata of Hope Kingdom gave her as a good luck charm when she was little. Then she also finds other Pretty Cure girls in her school, 14-year-old Minami Kaidou as Cure Mermaid and 13-year-old Kirara Amanogawa as Cure Twinkle. As the Princess Pretty Cure team, with two fairies Pafu and Aroma, they fight against the dark witch Dyspear, who hates all the dreams in the world and wants to turn them to despair.
Costume
Dress Up Keys produce genuinely gorgeous transformation designs
Direction
Yukihiro Matsushita brings theatrical flair to weekly anime
Writing
Twilight's redemption arc hits harder than expected
Yu Shimamura
Haruka Haruno / Cure Flora (voice)
Masumi Asano
Minami Kaido / Cure Mermaid (voice)
Hibiku Yamamura
Kirara Amanogawa / Cure Twinkle (voice)
Miyuki Sawashiro
Twilight / Towa Akagi / Cure Scarlet (voice)
Nao Toyama
Pafu (voice)
Shiho Kokido
Aroma (voice)
Haruka Yoshimura
Yui Nanase (voice)
Mayumi Shintani
Miss Shamour (voice)
Shinnosuke Tachibana
Prince Hope Grand Kanata (voice)
Yoshiko Sakakibara
Dyspear (voice)
Mitsuaki Madono
Close (voice)
Satoshi Hino
Shut (voice)
Yuki Kaida
Kuroro / Lock (voice)
Shiori Izawa
Stop (voice)
Miyako Ito
Freeze (voice)
Trivia, insights & behind the scenes
Go! Princess was a deliberate pivot for PreCure, targeting slightly older girls after research showed fans were aging up but staying loyal. The boarding school setting and more sophisticated character designs reflect this calculated evolution.
Cure Flora's flower motif and Haruka's 'haru' (spring) name connect to the series' core metaphor: dreams as seeds requiring cultivation. This botanical throughline extends to attack names and even background art.
JP
