S1E3 · Part 3

By 1989, Jimmy had parlayed his production expertise into a new career as co-founder of Interscope Records, committing the label to on-the-edge artists like Trent Reznor's Nine Inch Nails, Marilyn Manson, Gwen Stefani and No Doubt...and Dr. Dre, whose solo LP The Chronic had been recorded by Death Row Records, a post-N.W.A. label he created with Suge Knight, the D.O.C. and Dick Griffey. Blown away by Dre's singular talent, Jimmy cut a deal with Death Row for Interscope to become the label's distributor. The Chronic became a huge hit and spawned an ever bigger LP from Dre's protege, Snoop Dogg. But hostility was mounting across America towards the misunderstood violent influence of rap music, and Interscope and Time Warner (which owned 25% of the company) found themselves in the crosshairs of an angry political mainstream. As Jimmy resisted overtures to sell Interscope's stake in Death Row, Dre, along with Snoop Dogg and recent signee Tupac Shakur, became embroiled in a violent feud with East Coast rap rivals, notably Sean "Puffy" Combs and his Bad Boy Records, which drove Dre to seek out another new beginning.